Nikon expands to the coastal region with the opening of Elite Pro shop

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Imaging Solutions Ltd, the official and authorized distributor for Nikon Products in Kenya is pleased to announce the opening of Elite Nikon Pro Shops in Mombasa and Nakuru. Nikon is a Japanese multinational company that specializes in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. The company plans to increase its market share in Kenya by unveiling its latest showroom facility in Mombasa County as it eyes the growing film industry in Kenya.

Presently, Nikon has a training program for first time buyers and occasionally bring in international photographers such as Stephen Segal- a renowned photographer from South Africa to train local photographers on maximizing the functionalities of a camera. Nikon cameras are fully capable of shooting movie content, such as South Africa Nikon D810 and D750 that are used in the film industry. Such an initiative could empower local content providers in addition to job creation in the market.

While opening Elite Pro Shop in Mombasa along Moi Avenue next to the Tusks in Mombasa, Sales Manager for Nikon Middle East Narendra Menon, stated that the coastal region has numerous beautiful sceneries that could be captured using the right equipment to market the country as a tourist destination point and prime for film industry to thrive. He continued to state that Africa is an emerging market with great opportunities for growth of film industry but there was lack of exposure, guidance, training as well as inaccessibility to the best film equipment.

Nikon has a school initiative which trains local photographers for free regularly and all one needs to do is register and becomes eligible to attend a session. Currently Nikon has presence in 30 countries in Africa

Kenya accounts for about 40% of East Africa’s Gross Domestic Product, as well as having remarkable scientific and technological achievements over the last decade; and is therefore an ideal country to invest in. This is a great step for the photography and technology industries in the region, and can definitely get the wheels turning in the whole of East Africa.

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