In 2014, OLX topped the list of sites that Kenyans have searched for most on Google this year. this has resulted in the company looking forward to seeing the e-commerce market growing not only in Kenya but in Africa as a whole.
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According to OLX Country Manager, Mr. Peter Ndiangâ€™ui, this milestone has not come easily for the online platform. â€œWe are excited that Kenyans are embracing OLX every day and that our online classifieds are a solution to their needs, whether it is liquidating their assets or de-cluttering. We were and still are looking at becoming a public utility of the masses and a house hold brand that is top of mind of most Kenyans. We are happy to note that we are well on our way to achieving this goal.â€
The e-commerce market in Kenya is in its infancy, and OLX Country Manager has high hopes for its growth. â€œOnly about 50% of the Kenyan population uses the internet, with the regular/daily internet users being about 20%. This is a significant growth from the situation two years ago, and with the introduction of another range of internet-enabled devices like watches and Googleâ€™s glasses, classified platforms like OLX can extend their distribution to these platforms thus growing the industry,â€™ he said.
The top searched items on OLX that made the site a darling to many Kenyans include vehicles, houses, furniture, electronics (mobile phones and tvâ€™s) and baby items. To this regard, the sellers were equally in tune with the buyers for a true win-win exchange.
With the rising internet penetration powered by lower costs of broadband and affordable smart-phones, the growth of the e-commerce industry in the country and Africa can only expect to be accelerated.
OLX intends to play a key role in future innovations as it seeks to cement its position in the Kenyan market as the leading countrywide but highly localized virtual market place.