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20140726_215152[1] For the longest time, LUX has been one brand we associated with the past. We all spoke about it as one of those nostalgic soaps we used growing up and forgot about. But all this is about to change. This comes with Unilever launching into the market 5 new variants of the soap into the market.

The re-launch took place at a red carpet gala held at Villa Rosa, Kempinksi with a runway show that had gowns reflecting the new fragrances. According to Unilever, the re-launch is inspired by the need to create indulgent skin treats for women who go for that exceptional experience in and out of the shower. The new and enticing feminine fragrances were composed by the world’s best perfume experts, Firmenich of France.

Making the announcement, Deborah Mallowah, Vice President, Unilever Africa -Personal Care said, “LUX has retained its unrivalled popularity globally by continuing to evolve and embrace consumer trends for new sensual fragrances, colors and textures. The new variants were developed to meet the evolving consumers’ beauty needs. Women, the world over, want to look and feel beautiful as this boosts their confidence and gives an impetus towards striving for excellence. Kenya a key market in Africa, we are proud to officially launch this exciting new range in the market.”

The re-launch was dubbed “Ignite the Spark” and it seemed to tie in to the idea behind the new range of fragrances. Unilever Brand Building Director James Jakachira said that the combination of superior moisturizing formulation and world class fine fragrance that comes with the new LUX range will go a long way in boosting the confidence of the modern woman as their daily schedule demand more from them.

The new range of fragrances are:

Soft Touch – For noticeably Smooth skin with silk essence and floral infusion.
Velvet Touch – For noticeably Velvety Skin, with Almond oil and opulent bouquet
Wake Me Up – For invigorated refreshed skin, with refreshing mineral salts and seaweed.
Shake Me Up – For revitalized refreshed skin with refreshing mint and chilled cucumber
Soft Caress – For noticeably smooth skin, with silk essence and white flowers.

Each of these boasts of attractive and trendy pack design available in 75g and 200g and are available in supermarkets near you.