Orange has announced an 8% revenue growth for the overall business for the first half of this year, compared to the same period last year. According to company CEO, Mickael Ghossein, the business has made major investments since the beginning of the year, enabling it to better compete in the market as well as offer more quality service leading to better retention.
â€œWe have experienced a 40% jump in mobile network activity as well as an incremental growth across all business segments, demonstrating the strategy put in place at the beginning of the year is effective,â€ says Ghossein.
The company launched the Did you Know campaign on the companyâ€™s Tujuane mobile tariff launched at the beginning of the year. This has seen an increase in the number of mobile subscribers by 15.6 %, at the end of March 2014, in comparison to the end of March 2013.
The company also announced a combined 34% growth in mobile voice and data, following an ongoing mobile data awareness campaign and investment in additional 3G networks across the country, thereby improving on service provision. The companyâ€™s latest 3G expansion has seen mobile customers in Eldoret and Nakuru increase their data usage by 21% and 39% respectively.
In the same period, the Corporate Data segment experienced a 13% growth. This is due to the companyâ€™s transformational programme which began last year, with an initial investment of KSh 1.4 billion, to replace transport copper cabling with fibre infrastructure. This has enhanced network reliability and improved efficiency leading to growth in market share. In addition, it has enabled the company to connect 35 counties to its countrywide network.
The company has also invested KSh 2.5 billion to further its expansion agenda for 2014.