Asus has launched a series of university activations in a bid to deepen its penetration in the market-with its differentiated products.
The roll out of this campaign comes at a time when there is a growing appetite for tablets and other portable PC gadgets which the company hopes to ride on as it seeks to tap the Kenyan Youth market.
It will be a month long campaign which will highlight the company’s products. Transformer T100 and the Fonepad will be the key products during the campaign. Both of these offer productivity and budget friendly solutions for the youthful students
“We at Asus believe that every idea starts with people and we turn our imagination into myriad revolutionary innovations. Through these activations we hope to showcase among other products, the Transformer book, the Vivobook windows 8 touch notebook and the Intel powered Fonepad-which offer needs such as affordability, mobility, improved graphics and longer battery life. All of these appeal to the Kenyan youth.†said Asus product manager Mr. Chris Wen.
“These are young students who are acquiring notebooks or tablets for the first time and for that reason, they are our first target market because we want their first experience with such products to be ASUS. As opinion leaders in their circle of friends and family, we’re interested in them,†added Mr. Wen.
During the campaign, the campus youth will have a firsthand experience to interact with the company’s products aside from receiving Asus branded merchandise. They will also get an opportunity-if lucky-to be enlisted as Asus campus brand managers.
The Taiwanese Tech Company which had its first activation at Catholic University is set to hold its next activation at USIU (United States International University).