The new Richot Brandy has been distilled and then undergone a 5 year maturation process in oak casks in Italy. To complement the improved, fuller bouquet brandy, is a rich new look whose aesthetic appeal reflects the intrinsic greatness inside the bottle.
The Richot Brandy relaunch took place at the EABL premises in Ruaraka and at the event EABLâ€™s Marketing Manager for Spirits, Rosemary Momanyi said:
As we toast to this milestone in the life of EABL, we would like to thank our loyal Richot consumers, who have stuck with the brand through the years. The new-look, better-tasting Richot Brandy, is indeed a result of their faithfulness, and our need to give them better quality that is unmatched in the market.
We will embark on a countrywide campaign dubbed â€˜Share the warmthâ€™ in an effort to assure our consumers of our commitment to bring them only the best. We would like to hear your â€˜Share the warmthâ€™ experiences, because we know that Richot is a brandy that brings out the warmth of friendship as it is shared among friends.
She then invited those present, i included, to sample the new 5 year matured brandy and i have to say that the difference ,from the old one, is distinct and in a good way.