The ongoing vaccination drive in the country is expected to enhance the level of confidence on safe travels among visitors into the country.

Tourism and Wildlife Cabinet Secretary Najib Balala says the safety of travelers all over the world as a result of the COVID-19 Pandemic has become a priority. CS Balala made the remarks during the official opening of this year’s Magical Kenya Travel Expo (MKTE) which kicked off on 5th to 6th October.

The annual event which was postponed in 2020 due to the COVID-19 pandemic has attracted travel trade from about 40 countries from across the globe. Buyers include tour operators, travel agents and DMCs from Kenya’s key tourism source markets in Africa Europe, Asia and the Americas

The travel expo brings together domestic, regional and international tour operators, travel agents, destination agencies and various other players in the tourism trade to network and facilitate tourism business.

“As we move forward, we must take into consideration the fact that we now have a changed traveler, a traveler who is more health conscious and make decisions with this consideration. To keep pace with the fast-changing needs of visitors and challenges faced by the tourism industry, the industry has to act swiftly and adjust its strategies for tourism development from time to time,” said CS Balala

The Magical Kenya Travel Expo has over the years brought together different international buyers from prioritized countries into Kenya who have seized and created opportunities in the tourism sector for a long time now

The platform’s interface will also have directory listings, options for meetings and choice content sessions where participants will have a variety of live sessions to choose from, with debates and forums from industry experts as well.