Ajua, a Customer Experience Management solution for businesses in Africa, has acquired WayaWaya, an Artificial Intelligence [AI] and Machine Learning [ML] company.

Wayawaya is known for innovating Janja, a platform that enables borderless banking and payments across apps and social media platforms. WayaWaya founder and lead Janja product builder, Teddy Ogallo, joins Ajua as VP of Product APIs and Integrations.

The acquisition of WayaWaya allows Ajua to integrate Janja in automation of customer experience. By integrating Janja into their product stack, WayaWaya gives SMEs the ability to automate responses to customers.

WayaWaya currently helps both individuals and businesses with intelligent messaging, across a number of social platforms, including WhatsApp, Facebook messenger and Telegram. In addition to its vast reach with social platforms, WayaWaya is also integrated with financial leaders including MPESA, Airtel Money, Bankserv, First Data, Interswitch, Stripe, Flutterwave, Visa and MasterCard.

Launched in 2012, Ajua was built to solve the customer experience gap for businesses on the continent to drive business growth. Ajua combines technology with customer experience, and has built a number of innovative products that deliver real time customer feedback at the point of service, for small and large businesses across Africa. Currently, Ajua infrastructure partners and clients include GoodLife Pharmacy, Standard Chartered, FBNQuest, Safaricom, Total, Coca-Cola and Java House.

The acquisition of WayaWaya comes just one month after Ajua announced its partnership with Nigeria’s MTN for MTN EnGauge, an agile application that offers innovative customer management solutions.

Speaking on the acquisition, Ajua Founder and CEO, Kenfield Griffith said, “The acquisition of WayaWaya is an important milestone for us, as we make a significant leap in ensuring the customer experience journey for businesses across the continent is seamless. Integrating WayaWaya’s technology significantly complements our product suite and gives us the ability to automate our clients’ businesses and grow their revenues, which is an extremely powerful proposition for our customers of all sizes, across Africa.”

Teddy Ogallo, founder of WayaWaya and new VP of Product APIs and Integrations for Ajua stated, “Ajua’s focus on introducing and scaling customer service and customer experience for the continent – and essentially how they help businesses deliver excellence for their customers is something my team and I have long admired.”