Smartphone manufacturer, Huawei, has relaunched its AppGallery with upgraded features to support its partners from the banking and finance sector to ensure the highest security to users.

Following the new digitalization trend accelerated by the pandemic, various banks and financial institutions have launched their smart applications in the Middle East and Africa region. Major banks in the region have continually joined Huawei’s official distribution platform, AppGallery, which boasts of more than 530 million monthly active users across 170 countries.

The platform now has 2.3 million registered developers globally, with more than 45,000 developers from the Middle East and Africa. Since last year, leading banking apps have been integrated within AppGallery in Kenya, enabling users to access their bank accounts from the convenience of their mobile devices 24/7 and manage digitally various banking operations such as money transfer, bill payments and much more.

Huawei users in Kenya can now download quickly and safely many banking apps available on the AppGallery such as: Stanbic Bank, Absa Kenya, SC Mobile, MCo-Op Cash, Equity Eazzy Banking, DTB and NCBA Loop.

By joining the Huawei ecosystem, developers are always at the heart of Huawei strategy. Throughout the whole process, from the apps’ integration within AppGallery until the official launch of the banking app on the distribution platform, Huawei provides full-spectrum operational support, data analytics, and marketing to its partners by mobilizing local resources from diverse departments.

The HMS Core enables traditional sectors (Like banking) to fast-track digital transformation and help developers within the industry use its innovative technology to offer high-quality apps to their users.

Additionally, for marketing support, banks can also extend their partnerships with AppGallery and benefit from various co-branded campaigns to unlock more business opportunities and brand exposure. From End to end digital acquisition, product and offers amplification, ecommerce partnership for card spends, referral programs, app engagement and registrations to 360 integrated joint marketing campaigns.

Lu Geng, Vice President Middle East, and Africa Global Partnerships and Eco-Development, said, “The rapid growth of AppGallery portfolio within the financial and banking app industry in the Middle East and Africa is a result of our continuous effort on working closely with local entities and supporting them from various perspectives. It also pursues our aim to integrate innovative and high-quality apps, providing Huawei users with the most relevant local and global apps”.