Standard Chartered has launched Bank More Score More, a digital competition for customers to accumulate points and stand a chance to win exciting prizes. The competition is a compelling initiative for Liverpool Football Club (LFC) fans, where prizes include Liverpool FC branded merchandise and a trip to Anfield to watch LFC in action.
Bank More Score More has been launched across Kenya, Botswana, Brunei, Cote D’Ivoire, Ghana, Nigeria, Taiwan, Tanzania, Uganda, United Arab Emirates and Vietnam.
To compete, new customers need to open an account through SC Mobile App and take up more products to earn points in the Standard Chartered Virtual League. Existing customers can also participate by taking up more products to earn additional points.
Edith Chumba Head of Consumer, Private and Business Banking at Standard Chartered Kenya and EA, said, “Bank More Score More is an exciting initiative for us to launch at Standard Chartered Bank. To engage and reward our existing clients as well as welcome new customer was integral for this campaign. The campaign as the name suggests will reward our customers as they transact more and take up financial solutions.”
The digital competition was developed after an extensive internal competition across the bank’s 90,000 staff. Over 90 marketing plans were submitted across 25 markets, each developed by cross-functional teams to ensure the campaigns were in full swing. For the final round, six teams pitched virtually, resulting in three top winners which then developed Bank More Score More.
Kariuki Ngari, Standard Chartered Kenya CEO added, “Bank More Score More campaign is offering an experience of a lifetime for both LFC fans and any consumer looking forward to enjoy a once in a lifetime travel package. We are thrilled to launch it across all these markets.”
Standard Chartered has been the main sponsor of Liverpool F.C. since 2010. The lender plans to extend the sponsorship to the end of the 2022-2023 season, making it the second-longest sponsorship deal in LFC history.