Paxful, a Global peer to peer Bitcoin marketplace has partnered with Sauti Sol in a bid to create awareness about their product and the crypto industry in East Africa.
The partnership will see the company featured in Sauti Sol’s upcoming video for their song ‘My Everything’ with multi-grammy award winner India Arie, from their latest album Midnight Train. There will also be a fireside chat which will include Paxful’s CEO and Sauti Sol as Paxful seeks to further increase their nationwide brand awareness, education on bitcoin, and activities around the #BuiltWithBitcoin social good initiative.
The partnership with Sauti Sol comes in the wake of Paxful hiring a new local team in Kenya as part of its growth strategy focused on being the crypto marketplace of choice in the country. The team includes Yvonne Kagondu, Kenya Community Coordinator, and Juliana Mwangi, Kenya Business Development Associate. The two ladies bring a wealth of experience in customer relations, sales, commercial and business strategies aiming to help the company reach the next phase of growth. The company’s vision is driven by facilitating financial inclusion of the unbanked and underbanked.
Paxful marks Kenya as one of the most successful crypto markets in Africa, reporting that the company processed over $40 million in trade volume in the country in 2020; a steady increase in trade volume growth in the last six months despite the onset of COVID-19 in Kenya in March 2020. The company has registered over 60,000 new users in 2020, a significant increase from last year.
Also, as part of its #BuiltWithBitcoin social good initiative, the company is building a school in Machakos County and provided handwashing stations in Kibera, highlighting its dedication to the region.
Ray Youssef, CEO, and co-founder of Paxful, had this to say, “We have been resilient despite tough operating conditions as COVID-19 has dealt a huge blow to many people in Kenya and across the globe. Paxful is committed to reaching as many people as possible to help them better understand the opportunities presented by the crypto-economy. With this in mind, we have a new team in Kenya that will continue to learn from our Kenyan users and provide them with the best education and support.”
If you would like to learn more about Paxful and the collaboration with Sauti Sol, catch them live on Twitter or Facebook on 23rd December at 8 pm.