Vivo Energy Kenya has launched a new campaign campaign dubbed Weka Collabo to reward matatu drivers and conductors.
The 10-week campaign, that targets the public commuter system, will reward matatu drivers and conductors for every purchase of Shell FuelSave Diesel and Shell Rimula across the country.
The conductors and drivers will on a daily basis be rewarded for their purchases with guaranteed airtime vouchers. Each week two motorbikes will also be rewarded. The ultimate prize will be a 33-seater Isuzu Matatu.
Speaking at the launch, Vivo Energy Kenya Marketing Manager Mark Senteu said that the promotion was targeted at rewarding industrious profession that is the matatu industry whilst highlighting its overall importance to the Kenyan economic ecosystem.
“Weka Collabo will seek to reward these unique partners who are Matatu drivers and conductors. These industrious individuals embody the Kenyan entrepreneurial spirit through their daily exploits in the transport sector. We believe through our commitment and partnership with our loyal consumers in the crucial public commuter service industry we will all continue to reap the benefits of the sector both as individuals and as a country.” said Mr. Senteu.
Vivo Energy Kenya distributes and markets Shell-branded fuels and lubricants and was founded in 2012. The Shell brand has been in Kenya since 1900. Vivo Energy Kenya has a fuels storage capacity of 87,625 m³ and 178 service stations, with many offering Shell Cards and convenience retail stores. Vivo Energy Kenya employs 204 people. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides fuel and lubricants for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its products includes fuels, lubricants, card services, shops and other non-fuel services e.g. oil change and car wash. For businesses it provides fuels, lubricants and liquefied petroleum gas (LPG) to business customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation.