Naivas and Kenya Tea Packers (Ketepa) have announced that they have partnered to increase tea consumption in the Kenya. The partnership dubbed its tea time is aimed at increasing tea intake in the country and will include a tea month, dubbed the Kenya Tea Month, in the month of August.
Available local tea consumption data from the Tea Directorate of the Agriculture and Foods authority shows that Kenyans consume only 5 percent of the total tea produced in the country.
Naivas Chief Commercial Officer Willy Kimani stated “Shopping trends indicate that the younger generation (millennials) are looking for new innovations in tea,” adding that this is a program dubbed “Its tea time” with Naivas and Ketepa is designed to reposition tea as a celebratory drink as opposed to traditional breakfast drink.
Ketepa Managing Director Albert Otochi added that tea is a healthy beverage which is the second most consumed globally, after water. Speaking during an official launch event for the inaugural Kenya Tea Month, Mr. Otochi asked Kenyans to explore the full range of teas as well as the new innovations from Ketepa.
“We have continued to innovate tea over the years, and today we have more than 20 varieties, flavors and infusions designed to suit individual tastes and preferences. Our new innovations include the wellness range of herbal infusions as well as the specialty teas; purple tea, white tea and orthodox tea. The tea month is an opportunity for our tea consumers to taste the new innovations from Ketepa as well as interact with the tea experts on how to prepare a good cup of tea, as well as get insights from about tea and health.”
Naivas has organized a number of interactive sessions during the month. It will feature renowned tea barristers who will make several demonstration sessions covering skills such as tea brewing and tasting for the younger population.
The Kenya Tea Month, scheduled to run the whole of August, will herald the beginning of an appreciation journey that takes people from the original black tea to the very latest specialty varieties and collector editions.
During the Tea Month, Kenyans will also be educated on the healthy benefits of tea, methods of preparing various types of tea and how to benefit from its health attributes. At the same time the two partners will be rewarding their valued customers with discounts and offers.