BLAZE by Safaricom has today launched an e-learning platform dubbed BLAZE LINK with resources built to enable young people upgrade their skills through online courses. The platform aims to empower young people to pursue success in their professions of interest.

BLAZE has brought on board partners like Google, IBM, Wezesha, Cloud Factory and Brighter Monday to offer thousands of free online courses. The courses offered include sales and marketing, finance, agriculture, creative arts, programming and development among others. The courses are targeting young adults under the age of 26.

In addition to offering knowledge through free online courses, BLAZE LINK will connect young Kenyans to opportunities by directing those looking for employment to available job openings. It will also give young entrepreneurs visibility of market opportunities.

Upon logging on to BLAZE LINK, users will undergo an about test to identify their strengths and skills. They will then be  offered relevant courses based on their interests and academic background. Users who complete course modules are directed to further learning opportunities and experiential training through partner organizations or available jobs for those looking for employment.

To complement the online courses, BLAZE LINK users will also have exclusive access to master class videos on Agribusiness, Creative Arts, Fashion, Film & Photography, Music, Technology and Production & Sales. The master classes will be delivered by local category experts including Caleb Karuga (Agribusiness), Tosh Gitonga (Film & Photography), Eric Musyoka and Naiboi (Music) among others.

BLAZE by Safaricom recently hosted its second Be Your Own Boss (BYOB) Summit of 2019 at Kisii National Polytechnic, Kisii County. The first summit was held at Sigalagala National Polytechnic and was attended by more than 3,500 young people in Kakamega County. This year, BYOB has expanded its youth engagement programme to 18 summits, compared to last year’s three, which engaged more than 26,000 youth.