East Africa Breweries Limited (EABL) has officially launched White Walker by Johnnie Walker, a whisky inspired by the HBO TV hit series Game of Thrones. The alcohol is a limited-edition Scotch whisky. It was unveiled in 2019 globally, and Kenya is the second country in the continent to launch the drink.
Speaking at the launch in Nairobi, KBL Marketing and Innovations Director, Graham Villiers-Tuthill said the partnership between HBO and Diageo bringing the White Walker experience in Kenya is perfect example of integrating culture into brands.
“We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate, we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this great whisky as they wait for Season 8 and beyond,” said Villiers-Tuthill.
The limited-edition Scotch Whisky is inspired by the popular villains in the TV show who are called the White Walkers. They are known by their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North bringing with them the chill of winter.
He added that the whisky was created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer, echoing the chilling presence of the White Walkers.
White Walker features single salts from Cardhu and Clynelish – Scotland’s most Northern distilleries. Blender George Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker.
Harper said, “Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall – so it was the perfect place to start when creating this unique whisky. The Scotch also has notes of caramelised sugar and vanilla, fresh red berries with a touch of orchard fruit.”
The White Walker bottle features an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashioned in armour to fit in among the ranks of the Night King’s forces.