ASUS launches new laptops in Kenya as it eyes expansion in the region

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AsusTek Computer Inc. (ASUS), the Taiwanese computer and phone hardware and electronics company has launched its new laptop models that is ZenBook, VivoBook and TUF Gaming into the Kenyan market. This is with the intention of boosting market share and expanding into the wider East African market.

ASUS which established a legal entity in Kenya in three years ago, currently controls 20% of the PC market in Kenya. The company hopes to grow this by introducing highly innovative products and expanded presence.

Benjamin Yeh, ASUS E.EMEA General Manager PC & Gaming, had this to say, “Kenya is one of the promising and key markets for ASUS in Africa and we are happy to launch our latest products in Nairobi today. At ASUS, we strongly believe that our passion for new technologies fits perfectly with Africa’s young and ambitious population’s expectations. We are proud to launch in Kenya latest ASUS products: such as ZenBook 14 – worlds’ most compact laptop in its class and first ever laptop with a frameless four-sided NanoEdge display, featuring ultraslim bezels. We also were first to introduce to the world ZenBook Pro with a ScreenPad – clever combination of a touchpad and a FHD touchscreen which offers novel ways of interacting intelligently with both Windows apps and dedicated programs called ScreenPad Apps. And because more and more people are fond of gaming, we are proud to present latest models from FX Series, featuring not just power and performance, but also a slim and durable case, trendy narrow-bezel display and customizable AURA RGB keyboard backlight.”

Bora Aras, ASUS Regional Manager for Africa, Israel and Turkey stated that boosting the company’s operations in Kenya was an essential part of expanding its footprint in the East Africa region.

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