The 12 week promotion saw over 100,000 consumers participate and prizes offered included daily cash prizes of Ksh. 500, weekly cash prizes of Ksh. 20,000 and monthly cash prizes of Ksh. 100,000.
Speaking, during the handover event at Kenya Breweries Ltd Headquarters, Head of Sales Alvin Mbugua said, “Own A Luxury Apartment with EABL consumer promotion was an illustration of our long-standing commitment to ensure that we are an integral part of every celebration that our consumers have, not only by availing quality brands, but also through appreciation and recognition of everyday needs, such as housing. ”
In addition to the various prizes, KBL collaborated with an award-winning Kenyan hip hop artist, Jua Cali, and media personality Michael Makori who awarded lucky shoppers with instant shopping vouchers of Ksh. 500 throughout the campaign.