Elizaphan Murage Wanjohi, an IT consultant, has won a brand new Subaru Impreza in the Win A Ride 2 consumer promotion by East African Breweries (EABL). The promotion was launched in March and targeted consumers of Smirnoff, J&B, and Black & White brands.
Over 680,000 people participated in the 3 month promotion and 32,598 consumers won daily, weekly and monthly prizes. The first Win A Ride promotion took place in 2016 which saw 168,599 consumers taking part.