Heineken East Africa yesterday launched a draught beer into the Kenyan market. Consumers will be able to get quality beer straight from the brewery into the glass via a new unique and innovative delivery system that seeks to cater to the rising demand for quality premium beer.
This delivery system aptly named Brewlock is revolutionary and is designed to transform the draught experience by delivering consistent quality in an environmentally sound manner, using the atmosphere instead of complex blends of CO 2 and Nitrogen to push the beer out of the keg.
Speaking at the launch, Heineken Kenya Country Manager, Michael Mbungu stated that the decision to launch the draught was not only informed by the growing demand for premium and quality beer but also to reinforce Heineken’s commitment to the fast paced technological sphere in Africa.
The draught beer will initially be available in 5 pilot outlets where revelers can get to experience it in a 250 and 500 ml glass. These outlets are, Sankara Hotel, J’s fresh bar and kitchen and Tapas Ceviche and Purdy Arms in Karen and Kengeles in Lavington. It will rolled out into other outlets within the year.