Heinken East Africa yesterday announced the launch of Amstel Beer in the Kenyan market.

According to Heineken East Africa General Manager Uche Unigwe, taste tests show that Amstel generates a positive response among consumers. “Consumers prefer Amstel beer for its refreshing taste and many will consider Amstel as their beer of choice for a wide variety of occasions, including after sports, brunch, corporate events and social gatherings.”

This launch makes Amstel the third brand in the Heineken East Africa stable after Heineken and Desperados. Amstel is available at retail outlets countrywide in a 330ml bottle and a 500ml can.