EABL launches ‘Win a Ride II’ promotion targeting Smirnoff, J&B and Black & White customers

Kenya Breweries Limited Head of Spirits Annjoy Muhoro (Left) in company of Senior Brand Manager Premium Spirits Alice Owambo symbolically cut the ribbon during the kick off launch of the East African Breweries Limited promotion of the second edition of Win a Ride.
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East Africa Breweries Limited (EABL) has launched the second phase of the Win a Ride promotion that will target Smirnoff, J&B and Black & White customers.

The promotion will take place over a 12 week period and there will be daily, weekly and 2 grand prizes. The grand prizes will be 2 brand new Subaru Imprezas worth Ksh. 3.5 Million each. 6 other winners will take home Kshs. 250,000 each.

To participate, customers will be required to:

  • Buy any bottle of the three participating brands i.e. Smirnoff Vodka, J&B Whisky and Black & White whisky brands.
  • Scratch the panel on the bottle to reveal the six-digit alphanumeric code
  • Text the code to 22110.

The 2016 Win A Ride promotion saw Owen Karanja Kirumba from Nairobi walking away with a brand new Subaru XV worth Ksh. 4.2 Million.

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