The CEO of Safaricom, Bob Collymore, Marc Benioff, Chairman and CEO of Salesforce and Sharan Burrow, General Secretary of the International Trade Union Confederation will join the B team alongside co-founders Sir Richard Branson and Jochen Zeitz, and 14 other global leaders such as working collectively to redefine the role of business in society.

The B Team aims to make work a place where people can thrive and realise their full potential by improving employee well-being, increasing diversity, and ensuring equality and fair pay, through the team’s 100% Human at Work Initiative.

Bob Collymore will team up with Sharan Burrow, who represents 176 million workers in 162 countries and territories and the other B Team Leaders on the initiative which also seeks to galvanise business action to meet the Global Goals for Sustainable Development Goals by 2030. The B Team also has a Governance & Transparency Initiative to tackle corruption in business which is widely seen as one of the biggest barriers to achieving the Global Goals.

In this initiative, Bob Collymore will be joined by Dr. Mo Ibrahim, Founder of Celtel, and Dr. Ngozi Okonjo-Iweala, former Minister of the Economy and Finance of Nigeria. “We all have a role to play in leveling the playing field for the next generation of entrepreneurs, in rooting out corruption and ensuring companies respect the boundaries set by nature. As business leaders, we can build a sustainable future where no one is left behind. I’m delighted to work alongside this committed group to make it happen,” noted Collymore.