The Sports Personality of the Year Awards (SOYA) which is now in their 11th edition is back and Safaricom has once again come on board as a sponsor. This yearâ€™s sponsorship is a Ksh 12 million title sponsorship.
While making the announcement, Safaricom Marketing Director Rita Okuthe took time to appreciate the spirit of the sportsman, saying the awards were engineered to recognize outstanding sports men and women in the country.
Safaricom has largely been invested in sports through infrastructure and sponsorship of various disciples. The most notable ones being the Safaricom Sevens, Safaricom Lewa Marathon and the Safaricom Athletics series. The company has taken up this role to nurture talent in the sports field and their presence is being felt in the various categories they are involved in.
This yearâ€™s awards mark the 11th anniversary of the pioneer reward program and all past winners are expected to grace the event to honour and celebrate the existence of SOYA awards since its founding by World marathon record holder Dr. Paul Tergat in 2004.
â€œI am very proud of how SOYA has grown to where it is now. With the support of Safaricom and other companies, we have been able to set the standards of sports in this country,â€ said Paul Tergat, SOYA Awards Founder and Chairman.
Last yearâ€™s winners of the different categories included: Overall sports personality of the year Simon Cherono, Ezekiel Kemboi, Kenya Sevens team, Kenya Prisons Volleyball team, DeaflympianBerly Otieno, Julius Yego among others.
The 2014 SOYA Awards event will be held on 16th January 2015 at KICC with top dignitaries and senior sports personalities expected to grace the occasion.