East African Breweries PLC (EABL) has officially launched its highly anticipated “It’s A Wrap” Festive Campaign. This marks the start of the holiday season across its entire brand portfolio.
Under the theme “It’s A Wrap,” the launch event served as both a reflection on the significant achievements and milestones of 2025, and a collective toast to the spirit of progress and togetherness that defines the EABL community.
“’It’s A Wrap’ is more than a campaign—it’s a story of creativity, collaboration, and resilience. It is our way of saying thank you to everyone who showed up, stood tall, and stayed inspired,” said Mark Mugisha, Marketing & Innovations Director at EABL. “No matter how the year has gone, there’s always something worth celebrating.”
The campaign unites EABL’s leading premium and super-premium brands under a single festive message that encourages consumers to celebrate life’s moments. Featured brands include:
- Johnnie Walker (Black, Blue, and Gold Label)
- Don Julio
- The Singleton
- Gordon’s London Dry Gin
- Baileys
- Smirnoff