Safaricom has flagged off the Rift Valley regional finals’ games of the Chapa Dimba football tournament with a series of community engagement activities geared towards empowering the locals and transforming their lives. These activities will culminate in the regional finals on November 11-12, 2023.
The community engagement initiatives included free Digital and Financial Literacy training, a collaborative effort between Safaricom and Britam Insurance Company. The training’s primary objective was to impart knowledge that fosters a culture of saving and enhances preparedness for credit and investment opportunities.
“Rift Valley is one of the business hubs significantly contributing to our country’s economic growth, with a substantial portion of the revenues originating from small and medium enterprises. Thus, as we head to the Safaricom Chapa Dimba regional finals, we have organized community engagement activities in this region which include free Digital and Financial Literacy training for our Boda boda operators, vendors, and small business operators geared towards providing tips that can inculcate a saving culture and enhance credit and investment readiness.”Peter Ndegwa, CEO of Safaricom PLC.
Through the Safaricom Foundation, the telco had organized a dissemination forum that occurred on Friday, November 10th, involving stakeholders in the Rift Region. The forum focused on unpacking the 2023-2026 strategy, with a specific emphasis on education, health, and economic empowerment. On the same day, there was also players and coaches clinic featuring training on Safaricom’s newly introduced GPS Wearable Vests, which are AI-powered.
The community engagements will then build up to the Safaricom Chapa Dimba regional final matches that will be played at ASK Nakuru Showground with eight teams lining up for competition. These include Laiser Hill Academy from Kajiado, Mwenge FC and Trinity Mission Girls both from Nakuru, Ol Melil Girl’s Secondary from Narok, Wiyeta Girls and Ndura Sports both from Trans Nzoia, Itigo Girls from Nandi and PASC Langa FC from Uasin Gishu county.
Safaricom Chapa Dimba aims to provide a structured platform for scouts and coaches to tap into new talent and build feeder systems for the Kenyan football leagues across the country while also training a total of 250 coaches.