Safaricom has expanded its Baze platform to include music streaming. This will enable Baze customers to enjoy a mobile-first, ad-free, music streaming experience from as little as Ksh. 10 daily charges.
Baze Music will feature a vast collection of local music genres including gospel, gengetone, urban local, reggae and Bongo Flava, with over 45,000 local songs and 1.1 million international tracks available. Some of the artists featured on Baze Music include two time Afrima Award winner Nikita Kering, Gospel artists Daddy Owen and Guardian Angel, Trio Mio, Jua Cali, Bahati, Mejja, Nviiri The Storyteller, Femi One, Prince Indah among others.
To access Baze Music, customers need to dial USSD code *544*55# or visit the Baze Music website, with three affordable subscription plans available. These include an all day pass with 50 MB at Ksh. 10, a weekly pass with 300 MB at Ksh. 50 or a monthly pass with 1.5 GB at Ksh. 200. New customers will also enjoy a 7 day free trial with 500 MB daily.
Customers using Baze Music will be able to set any of the tracks that they love as their Skiza tune directly from the portal.
“Our goal is to provide Kenyans freedom, choice and control over the content they consume, and I am delighted that our customers have enjoyed a variety of content on Baze since the platform was launched in May 2021. To further enhance their experience, we are introducing Baze Music, which will also provide Kenyan artists with a new avenue for monetizing their music in addition to the Skiza platform,” said Peter Ndegwa, Safaricom CEO.
The launch of Baze Music is a continuation of Safaricom’s commitment to growing Kenya’s creative and music industry. In August 2021, the service provider increased the Skiza revenue share by 33%, enabling more than 20,000 artists and content creators to benefit from increased earnings from all their tunes on the platform.