Mizizi Africa Homes, a low cost housing developer, has launched a classifieds division, Mizizi Classifieds, to allow its agents and small scale traders to market goods and services.
The developer stated that the platform is leveraging on its growing pool of clients and prospective customers both offline and online. This platform aims to build Kenya’s next biggest and trusted marketplace to buy new and used goods from sellers. In response to the growing need to have an online presence, Mizizi hopes to tap into the tech savvy youths who account for the biggest percentage of the general population.
Commenting on the launch of the platform, Mizizi Africa Homes CEO, George Mburu said, “We are pleased to announce the launch of Mizizi Classifieds and are very optimistic it will take cue of impressive run currently enjoyed by Mizizi Africa Homes to grow into the largest online classifieds company in Kenya in the short-term and the world in the long term.”
He added that companies no matter their size, are going digital to increase their sales and lowering start-up costs will be very critical to ensure most are on board.
“We take cognizance of the different sizes and levels of traders in the economy. This new platform accommodates all of them, allowing starters to market their goods and services free of charge,” he said.
Mizizi classifieds becomes a third portfolio after Mizizi Africa Homes, real estate division and Mizizi Muziq that supports young upcoming gospel artists to get a footing in the industry.