Vivo Energy Kenya has launched a new consumer promotion dubbed Celebrate with Shell Lubricants to reward its lubricant customers.
The promotion will take place over a period of 10 weeks and will target various customers of the company’s Shell brand. It will target private motorists, matatu drivers, Boda Boda riders and mechanics.
The campaign will reward customers with weekly prizes i.e. motorcycles, Ksh. 20,000 and Ksh. 10,000 worth of shopping vouchers. On a daily basis, customers will win airtime for their lubricant purchases.
The promotion which commenced on 14th October 2019, saw 7 motorbike winners and 20 shopping vouchers winners being awarded for week one. 50 other customers won airtime during that week.
The campaign will seek to reward shell lubricant customers across the country for their continued loyalty to the brand. The lubricants brands that are part of the promotion are; Shell Helix, Shell Rimula and Shell Spirax. The campaign will also seek to highlight the growing awareness and sensitization on counterfeit lubricants.
Speaking at the launch event, Vivo Energy Kenya Managing Director, Joe Muganda said the consumer promotion was targeted at rewarding their loyal consumers as part of the ongoing efforts to enrich the everyday consumer’s experience through their diverse and well-thought-out value propositions.
“The customer is king in all businesses, and as a business we recognize and appreciate the continued partnership and important role motorbikes, private and public vehicles, mechanics, and trucks both big and small have played in continuing this long and illustrious partnership.” Said Muganda
The launch of the national lubricants promotion comes after the launch of their matatu consumer campaign Weka Collabo which rewarded matatu drivers and conductors. The campaign rewarded matatu drivers and conductors for every purchase of Shell FuelSave Diesel and Shell Rimula across the country.