KCB Foundation, through its youth empowerment programme 2Jiajijri, has announced a Ksh 7 million sponsorship for this year’s Kenya National Music Festival. The music festival is organized by the Ministry of Education.

KCB Foundation Managing Director Jane Mwangi said the decision to sponsor the festivals was informed by the fact that it is an opportunity to educate young people about the socio-economic issues that 2jiajiri seeks to address.

“Our aim is to influence culture at the nascent age all through to adulthood by inculcating the spirit of entrepreneurship through songs, poems and drama. By adulthood, these students will have entrepreneurship as the default thinking as opposed to job seeking. We are re-setting the mind sets of our youth,” said Ms Mwangi.

This year’s Kenya National Music Festival will be held at Kabarak University in Nakuru County from Saturday, 3rd August to Thursday, 15th August, 2019. The Kenyan President Uhuru Kenyatta will be in attendance.

The Executive Secretary of the Kenya Music Festivals Ms Ruth Agesa thanked KCB Foundation for the support it had given the Ministry of Education in financing the 93rd edition of the festivals.

“More than 51 entries under the 2jiajiri theme have qualified for the Nationals and will perform at the respective slotted times between 3rd and 8th August 2019. These entries make great educational material in enlightening the youth and general public on the alternative ways to create job opportunities and earn a living,” Ms Agesa added.

KCB Foundation has supported culture and sports in the country and has supported both at every level. This year the organisation supported the WRC Safari Rally to the tune of Ksh 50 million and the Karen Masters to the tune of Ksh 28 million.