Liaison Group has unveiled a new brand identity to reflect the company’s evolution into a non-banking financial services organization.
The firm which was founded in 1981, now boasts 4 main business units which are Risk and Insurance, Healthcare, Pensions and Investment Advisory with operations across Africa.
“As a non-banking financial services organization, Liaison Group has grown to be a market leader in innovation and technology,” said the Group Managing Director Mr. Tom Mulwa. “We have footprints across Africa with many ground-breaking products and solution based portfolio. The time has come to truly unify these assets into a holistic brand that is easily understood by our clients and all stakeholders” he added.
The rebranding includes a complete redesign of the company’s logo, website, graphics and templates. The new brand assets will include a clearer blue and white logo, along with visual elements that utilize simple, yet bold graphics to convey complex solutions in relatable ways.
“The new logo reemphasizes our traditional strengths, our perspective on corporate governance, our reputation and credibility in the market. We will drive new changes in our internal processes, practices and culture, as well as intensify our company-wide customer service excellence initiative, to bring our brand alive for them” said Mr. Tom Mulwa.
Founded in 1981, Liaison Group is a non-banking financial services company that deals in Risk and Insurance, Healthcare, Pensions and investments advisory. It operates in markets such as Kenya, South Africa, Tanzania, China, DRC Congo, Morocco, Rwanda, UK, China, Uganda and South Sudan