Hundreds of Kenyan Game of Thrones fans participated in a blood donation drive organized by DStv and the Kenya Red Cross Society.

The blood drive is a HBO global campaign dubbed For The Throne and comes a month before the much anticipated final season (season 8) of HBO’s most watched and celebrated TV series. The premiere of Game of Thrones Season 8 is set for April 14, 2019 and will be aired on Mnet Channel 102.

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Kenya Red Cross Society Secretary General Abbas Gullet said the blood drive could not have come at a better time. “We still have a blood shortage in our blood banks. Kenya needs 450,000 units of blood in the blood bank but we don’t even get to 50 percent of this amount. That’s why we are very happy that DStv decided to have this donation drive, I would urge more corporates to do the same so that the amount of blood in our banks can go up,” said Dr. Gullet.

The blood drive, which will run through to the 16th of March, will take place at Nairobi National Archives from 8am to 4pm. After giving blood, donors will walk in the steps of the characters and get exclusive Game of Thrones merchandise while supplies last.

To help interested donors easily make the journey to Bleed for the Throne, tips on blood donation are available on the Kenya Red Cross Society website and App.

This is one of the largest simultaneous blood drives across the world, where Game of Thrones fans around the globe will be able to participate thanks to additional partnerships with local blood donation organizations. Countries that will be taking part include; United States, Norway, Sweden, South Africa, Ghana, Botswana, Hungary, Poland, Romania, Czech Republic, Bulgaria, Serbia , Greece and Croatia.

Bleed For The Throne is the latest installment of the For The Throne global marketing campaign that kicked off in November 2018, which will include social stunts, experiential, international activations, brand partnerships and more, introducing the #ForTheThrone hashtag and galvanizing fans and brands to profess what they would do For the Throne.