Boomplay customers will now access Universal Music Group (UMG) music catalog after the signing of a licensing agreement covering multiple markets in Africa. Boomplay operates a music streaming service in Africa.
Under the terms of the agreement and effective immediately, Boomplay will distribute music from UMG in Kenya, Tanzania, Rwanda, Uganda, Zambia, Nigeria and Ghana. Boomplay currently provides more than two million songs and thousands of music videos to more than 36 million users, with nearly two million new users added each month.
Earlier this year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region. UMG plans to expand its African focus with forays into recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.
Boomplay is a music streaming and download service owned by Transsnet Music Limited. Boomplay houses millions of songs and videos, and currently has over 36 million users. It comes pre-installed in some TECNO, Infinix & itel devices which has helped push usage. Boomplay is available via an Android app. An iOS app is apparently in the works and will be launched soon.