JC Engelbrecht Chief Commercial Officer WOW Beverages, Eddie Wachiuri, Edrington Country manager and Derek Brown, Edrington Regional Director Africa show the new packaging of The Famous Grouse
The Famous Grouse Whisky has a new bottle design. The new design has a black and gold colour palette to reflect the colours of the bird. The packaging update will retain key elements of the old bottle design including the distinctive ‘eyebrow’ bottle and label shape and the longer closure but in new black, red and gold hues.
“We remain focused on further growth and the new packaging is part of our exciting plans to strengthen our position,” said Derek Brown Regional Director for Africa at Edrington, the owners of The Famous Grouse Whisky brand. “The red grouse is a treasured icon and the updated pack puts the bird at the heart of the design with its return to its natural environment in the Scottish outdoors, underpinning the authentic and timeless characteristics of Scotland’s favourite whisky,” adds Mr. Brown.
The Famous Grouse marketer and distributor in Kenya, WOW Beverages says the refreshed packaging adds to the numerous brand appeal initiatives aimed at driving the growth of the brand countrywide.
“We have been partners in the exiting growth journey of The Famous Grouse brand in Kenya for five years now and remain committed to driving further growth by allocating more resources within our vast national distribution network,” said WOW Beverages Chief Operating Officer, Nyawira Kariuki.