Consumer goods company, Procter & Gamble (P&G), famed for products such as Ariel, Always and Gillette has launched Downy Concentrate Fabric softener in Kenya for the first time making it the first sub-Saharan country to have the product.

Downy Concentrate is available in four different variants and provides multiple benefits when used to do laundry. According to P&G, Downy’s concentrated formula contains perfume oil to penetrate deep into clothing fibres, keeping them fresh all day long. It also has softening agents which make fibres softer and smoother, maintaining elasticity, lessening the incidence of creasing and making clothes easier to iron. The softening agents also leave a protective layer on the clothing fibres so that quality is maintained longer than when using detergent alone.

All four Downy Concentrate Variants are available across the country with a recommended retail price of Ksh15.00 for 20ml sachets, Ksh250.00 for 500ml and Ksh450.00 for 1L.

To mark the launch of Downy Concentrate in Kenya, P&G is inviting mothers from across the nation to share their personalised messages of love on the company’s Facebook page to stand a chance to win one year’s worth of school fees for her child to the value of Ksh 300,000.