M-Net East Africa Regional Director Michael Ndetei
Maisha Magic, a new East African focused TV brand has been revealed by M-Net. The channel will officially be launched on September 1st and will be specifically tailored to meet DStv subscriber viewing needs.
The Maisha Magic channel will be screened 24/7 to DStv Premium, Compact Plus and Compact subscribers on channel 161. It will predominantly be made up of East African content, though the channel will also include some international programming that have resonance with East African audiences, such as Latin American telenovelas, dubbed into English.
Programming on the Maisha Magic channel will encompass multiple genres including sitcom, telenovelas, reality, drama and music. Highlights to look out for include comedy shows Mr & Mrs Singh and Mazagazaga and Comedy Club Uganda hosted by Ann Kansiime; the dramas Rush and The Tendo Sisters; the music shows Wakilisha and Beyond the Beat; the Mexican soaps A Love To Remember and Loving You Is All I Wantas well as recent hits such as Konaand Noose of Gold.
The Maisha Magic channel will also be the home for all daily highlight programs from Big Brother Africa 9, plus all the live Sunday eviction shows.
On September 24th,Africa Magic Swahili will officially become Maisha Magic Swahili. Simultaneously, the Africa Magic Original Films initiative which produced 56 movies in East Africa recently will transform into Maisha Magic Original Films initiative under whose banner a massive 60 more films will be produced before the end of this year.