Showmax has today announced that the new platform that they have been working on since March last year is ready. This was after Showmax’s parent company, MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming venture.
The new platform will be available in 44 countries in Africa but will not be accessible in countries outside the continent. So this means that your Showmax account will not work overseas, even with a VPN, which is a huge disadvantage for customers.
The new platform will offer a standalone English Premier League plan for mobile, with all 380 games offered live on Showmax Premier League, for just Ksh. 500 a month. It will also offer a Showmax Entertainment on mobile for a just Ksh. 300 a month, as well as the Showmax Entertainment plan accessible on multiple devices for Ksh. 650 per month.
“There are currently just over 450 million smartphones in the hands of individuals across Africa and more than 250 million avid football lovers on the continent,” says Marc Jury, CEO of Showmax. “Showmax Premier League is a game-changing product that gives individuals a ticket to the football they love, wherever they are, on the device they always have with them, at a price that’s impossible not to love.”
The new Showmax will be powered by the Peacock streaming platform, which is owned by Comcast.
Showmax is promising a range of entertainment options alongside the football, that includes 21 new Showmax Originals launching in February alone and also 1,300 hours of Showmax Originals produced in the coming year.
Through their partnership with Comcast’s NBCUniversal and Sky, Showmax will tap into content from their brands that include Universal Pictures, Focus Features, NBC, Peacock, DreamWorks Animation and Telemundo. Showmax will also continue access content from the likes of Paramount, including Mission Impossible: Dead Reckoning and Halo S2 in February, and HBO, with new seasons of House of the Dragon, The Last of Us, True Detective, and The White Lotus on the way.
Payments on the new platform will be powered by Moment. In addition, DStv customers will continue to have the option of adding Showmax to their DStv bill.
The new Showmax app will become available in app stores from January 23, 2024 onward, as part of a staggered migration process across 44 markets. The migration process will be completed in February.
Existing Showmax customers will begin receiving communication with information on how to access the new app this week and by February 12, 2024 the new Showmax will be live in all markets.