Apple Music has launched its Soul September campaign, spotlighting the new wave of Africa’s R&B and soul musicians.
The featured musicians in the playlists in this year’s Soul September campaign include Nigerian artists BOJ and Ayra Starr, Kenya’s Karun and Xenia Manasseh, Ghanaian singer Camidoh, Botswanan singer Titose, as well as South Africans Halo Yagami, Filah Lah Lah and Marsbaby.
Each curated guest playlist features the artists’ favourite R&B songs of all time, alongside songs that have been vital in helping them craft their own distinct sound. The collection also includes the best new African and international R&B and soul releases as well as all the hottest breaking tracks, music videos and the artists’ Essentials playlists.
“R&B is so diverse, so I really enjoyed putting this playlist together for Apple Music. Some of these songs made my childhood, and some of these songs I recently came across and am obsessed with. I’m excited to put people onto some lesser known R&B artists from Kenya and East Africa as there are so many of us. This list definitely isn’t exhaustive but it’s a start and I hope it piques someone’s interest to dive deeper.” – Karun
“The songs that I chose for my Apple Music Soul September playlist are by women who have inspired and shaped the artist that I am now. Women who have not been afraid to be vulnerable in their music and women whose vulnerability helped me figure out how to explore and express my own. To say I’m grateful for some of the ways their music has changed my life would be an understatement. I honour them and am so happy to be able to get a platform to share what has changed and inspired me with others.” – Xenia Manasseh
Find the Soul September Playlists here; https://apple.co/3U1hzjl