Facebook launches initiative to train Kenyan SMEs on online customer acquisition

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Facebook has launched a new initiative that aims to train and equip SMEs with digital skills and tools that will enable them to reach more customers.

The new initiative is dubbed Boost with Facebook and it aims to train and equip SMEs in Kenya with digital tools and technologies to help grow their business. The new initiative has been launched in various countries in Africa and is now available in Kenya. In Kenya, the initiative will be run in partnership with Wylde International and aims to train 3,000 SMEs in Nairobi, Kisumu, Nakuru and Mombasa. The SMEs will be trained on how they can raise awareness of their businesses and acquire new customers.

The training workshops by Facebook will be free and open to SMEs and will be available as 4-5 hour workshops. The first workshop will be held in the week of 23rd September in Nairobi.

Speaking at the launch event, Mercy Ndegwa, Facebook’s Head of Public Policy, East Africa said,
“Entrepreneurship plays an integral role in driving Kenya’s economy and providing economic opportunities for Kenyans. Globally, we have more than 1.6 billion people connected to small or medium sized businesses on Facebook. We are excited to be launching Boost with Facebook in Kenya, enabling local businesses to use social media platforms like Facebook, WhatsApp and Instagram to unlock new business opportunities, and compete at a Pan-African and global level.”

Commenting on the partnership, Wylde International’s Managing Director Joram Mwinano added: “At Wylde International we are committed to providing dynamic and transformational programs for small and medium sized businesses. We are excited to partner with Facebook and offer trainings that will focus on upscaling SMEs by enhancing their digital skills.”

The launch of Boost with Facebook in Kenya follows launches of similar programmes across Africa including; South Africa, Nigeria, Côte d’Ivoire, Senegal, Cameroon, DRC, Benin and Guinea Conakry.

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