MultiChoice Kenya has announced that it will celebrate the growth of Kenyan television content through the first ever Maisha Magic Festival. The festival, will take place under the aegis of its Maisha Magic brand, and will be at the Kenyatta International Convention Centre (KICC).

Over 14 musicians are expected to perform at the Maisha Magic Festival 2019 to be held on May 4th at the KICC Courtyard. They include Khaligraph Jones, Naiboi, Mercy Masika, Bahati, Hart the Band, Elani, Bensoul, Jabidii, Moji Short Baba, DJ Joe Mfalme, and DJ Ruff. Actors from popular Maisha Magic East shows like Selina, Varshita, Hullabaloo Estate, Nyanya Rukia and Our Perfect Wedding will also make special appearance.

Speaking at the launch of the festival, MNET Channel Director, East and Southern channels Timothy Okwaro reiterated Maisha Magic’s priority to deliver 100% local content to its consumers. “This Festival is a celebration of our cast who are now household names in the industry. Our commitment to the delivery of quality content to our subscribers by providing our customers with unique viewing experiences as the industry video entertainment leaders has only been reinvigorated,” he said.

Over the past three years, Maisha Magic East on DStv has launched Kenyan TV shows on its platform which have proved to be popular with viewers. Some of the TV shows include the award-winning show Selina that won the Best TV Drama series award at Kalasha 2018 Awards, Pete – a Swahili telenovela produced in Coastal Kenya, Maza – a Swahili soap opera produced in the coastal region, Sue na Johnnie among others.

DStv is a Sub-Saharan African direct broadcast satellite service owned by MultiChoice. The service launched in 1995 and provides multiple channels and services to their subscribers, which currently number around 11.9 million.