Midcom launches the FERO brand of phones in Kenya


In Africa, Midcom is generally synonymous with the Nokia brand of phones. This is after having dealt with the brand for over a decade. Their dalliance with Nokia started out in 2004 when they were appointed the distributors of the brand in Rwanda. It was from the success of this partnership that Midcom spread its distribution network to 17 countries Kenya being among them and gained sole distributorship in 10 countries of its operation. Over the years they have moved from just dealing with Nokia to be the distributors of choice for the majority of the phone brands in Africa.

Having dealt in phones on the African continent for over a decade, Midcom can be said to be knowledgeable of the consumer trends and preferences. It is with this knowledge of African the mobile phone consumer that they have launched their own brand of phone the FERO. This phone is specifically designed for the African market and is targeted at the aspiring consumer promising quality and affordability. FERO mobiles offers 16 models from the entry level feature phones to the sophisticated premium smartphones targeted at the top end of the market.

The Royale series is elegant, with a classy design and rich colours and will be available in three variants namely X1,Y1 & J1. The X1 comes packed with a Quad Core processor and a 3GB RAM that allows multitasking. It also comes with a 4000 mAH battery, a 13 MP back camera and a 5MP front camera. All this for the price of Kshs. 13,999.

All the phones in the smart phone category are 4G means that browsing on them will be super fast. They also have Gorilla glass which means that the phone is protected against scratches so no need to put a screen protector. They also come loaded with the latest android operating system v6.0 Marshmallow that can be easily upgraded to the next version.

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