To try and get an idea of the website visiting habits of Kenyans online, I recently checked out the Kenyan top 500 most visited websites list at website ranking service Alexa.
Among the insights the data provided are:
A. Most websites in Kenya are largely International
The top 500 websites list in Kenya is dominated by International websites. The International websites are 382 (76%) as compared to Kenyan owned websites at 118 (24%).
B. Top 10 Kenyan websites
Foreign websites also dominated the top 10 most visited websites list.
C. Kenyan blogs are popular in the Kenyan online space
Kenyan blogs dominate the list of top Kenyan owned websites with 31 entries which comes to 27%. The top blog list is dominated by entertainment and gossip blogs.
The top Kenyan blogs are below
D. Domains top Kenyan websites use
The top websites in Kenya prefer the .KE domain with 71 (61%) websites using it against 46 (39%) for international domains. Government agencies and education institutions lead in .KE domains usage while blogs lead in the International domain usage.
E. Website of note
somalidocs.com is at no. 466 in Kenya. What is notable about is that it’s a niche website that mostly targets the Somali community but still managed to be popular.