Facebook has shared new statistics revealing that 2.2 million Kenyans are using Facebook every day and 4.5 million each month, while 7.1 million Nigerians use Facebook daily and 15 million are active every month. A majority of these people are accessing Facebook on a mobile device, the statistics indicate that 100% of Nigerian monthly users are active on mobile as are 95% of Kenya’s monthly users.
This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.
Facebook has opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally. The new office is the next step in furthering Facebook’s investment in Africa and its people. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).
Ari Kesisoglu, Facebook’s Regional Director for MEA, stated that they are committed to creating solutions tailored to people and businesses in Africa. He also stated that Facebook intends to spend time with businesses to learn about how they can work together to create better, more flexible and less fragmented ways for businesses to reach people in Africa.”