Heineken has launched a new TV and digital campaign, in anticipation of the release of the 23rdJames Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and â€˜Crack the Caseâ€™, viewers will be taken on an epic train journey alongside stunning Bond newcomer BÃ©rÃ©nice Marlohe.
The interactive experience begins exactly where the commercial leaves off, with viewers invited onto a train by the smoldering BÃ©rÃ©nice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of grueling tests will lead them to â€˜Crack the Caseâ€™ while protecting its contents from ferocious villains.
Shot in the United Kingdom, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired by classic Ken Adam Bond film sets and replica James Bond film props were used throughout the campaign ad.
Interesting facts on the â€˜Crack the Caseâ€™ Television Commercial:
- The film was primarily shot at Shepperton Studios in the UK. Elements were also filmed at a train station in TimiÈ™oara, Romania, with a team who were able to transform a 82 degree set into a snowy landscape.
- Replica James Bond film props were used throughout the film as a tribute to the franchise and fans alike. Eagle-eye spectators will also spot the Spectre ring from â€˜Dr. Noâ€™, the Zorin industries and Spectre logos and the Faberge Egg used in â€˜From Russia with Loveâ€™ and â€˜Goldeneyeâ€™.
- The soundtrack titled â€˜Man Like Thatâ€™ was written and performed by rising New Zealand music star Gin Wigmore, who also makes an appearance in the film.