Steam Energy Drink partnered with AFTV (ArsenalFan TV) on their maiden tour to Kenya. They facilitated a live viewing party with fans and also served as the official beverage partner for the AFTV tour in Kenya.
Steam hosted a live viewing party of the Liverpool vs Arsenal game at Konqa 254 in Ruaka on Sunday, May 11. The live viewing party featured AFTV and their founder Robbie Lyle, who got to watch the game with Kenyan Arsenal fans and also interact with them.
Steam Energy Drink had an experiential zone at the live viewing event at Konqa for all the three variants of its energy drinks i.e. Original, Power, Recharge.
At the live viewing party, Robbie from AFTV expressed how passionate the Kenyan Arsenal fans were. Arsenal were 2 goals down at half time but they eventually rallied in the second half and eventually drew 2-2 with Liverpool.
Steam has supported local sports initiatives such as:
- Sponsoring the OneTwo TV podcast
- The Steam Fantasy Premier League – a local fantasy premier league football competition aimed at rewarding premier league fans.
The OneTwo TV podcast featured AFTV’s Robbie Lyle in an episode that was sponsored by Steam
AFTV (formerly known as ArsenalFanTV) is a football fan YouTube channel and website for supporters of Arsenal Football Club. It is based in London, England and it was founded by Robbie Lyle.