Hennessy in collaboration with Mitchell & Ness have released a limited-edition capsule collection celebrating their love for basketball culture. The new collection reflects Hennessy’s commitment to cultural innovation and the NBA’s timeless spirit, following a successful global marketing partnership.
According to Hennesy and Mitchell, the exclusive collection draws inspiration from nostalgic varsity designs, and honors the vibrant energy of fan culture and previous releases. Featuring the signature Mitchell and Ness style that merges sports with nostalgia, the collection boasts six standout pieces. These are a satin jacket, shorts, a jersey, a belt bag, a black tee, and a hoodie. Each piece is designed in shades of grey accented with lime green trim, embodying both sophistication and bold creativity.
The Hennessy x Mitchell and Ness collection is a testament to both brands’ dedication to quality and cultural impact. It stands as a celebration of basketball’s influence on fashion and streetwear.
Speaking at the unveiling of the new collection, Laurent Boillot, President and CEO of Hennessy stated, “We’re thrilled to launch this collection with Mitchell & Ness. Our shared passion for basketball culture is evident in every design detail. This collection, along with our limited-edition bottles of VS and VSOP, symbolizes our ongoing partnership with the NBA, capturing the excitement that the league brings both on and off the court.”
Echoing this sentiment, Eli Kumekpor, CEO of Mitchell and Ness added, “Continuing our partnership with Hennessy reunites two brands rich in heritage and cultural significance. This collaboration celebrates our legacies and our commitment to timeless craftsmanship and excellence.”
The new collection is now available for purchase at select retail outlets and online at Mitchell and Ness’s e-commerce platform as well as the NBA online store.