AA Kenya has announced that it has rolled out a junior membership category that will see children aged 3 to 8 years access road safety training for up to KES 500 annually.

The move aims to impact millions of children from across the country is in line with the company’s mission to cultivate a culture where road safety is an intrinsic value inculcated from a young age and, ultimately, a collective national priority.

The AA Junior Membership offers a wide array of benefits designed to equip young members with the knowledge and tools necessary to ensure their safety on the road. These benefits include specialized road safety training, engagement in road safety activities in schools, the provision of a free AA Road Safety Booklet, and participation in AA Kids Fun Day events held nationwide.

Additionally, young members have the opportunity to accumulate points within AA Kenya’s junior program, which can later be redeemed for various AA products and services, such as driving school and computer packages.

The Junior Membership also offers free AA giveaways, including road safety booklets, wristbands, badges, and more. Moreover, enrolled children have the chance to become AA Road Safety Ambassadors within their schools and even participate in bicycle riding competitions on a global scale.

AA Kenya CEO Francis Theuri, had this to say, “Instilling these vital skills from a young age forms the foundation for lifelong habits that lead to safer roads. In light of this, AA Kenya passionately champions the cause of training children to become youthful ambassadors of road safety. Therefore, we appeal to all parents to enrol their children in our new Junior Membership program and commence their road safety training early. Learning these essential skills as a child has the profound effect of making them second nature, setting the stage for a future generation of responsible road users.”

For those who decide to enroll their children in the AA Junior Membership program, it is not just a commitment to their safety but also an investment in shaping the future generation of responsible road users.