• Home
  • About
    • About Hapa Kenya
    • Privacy Policy
  • Advertise
  • Contact
  • Terms
  • Home
  • About
    • About Hapa Kenya
    • Privacy Policy
  • Advertise
  • Contact
  • Terms
HapaKenya
 logo
  • Life

    Life

    See all
    • Peter Ayiro should be jailed for grooming children at Alliance Girls

      July 5, 2025
    • KCB drivers to charge into Rwanda Mountain Gorilla Rally on July 4-6

      July 2, 2025
    • DTB commits to empowering 100,000 schoolgirls with menstrual health support by 2030

      July 1, 2025
    • Events
  • Business

    Business

    See all
    • Tatu City launches Jabali Towers, projecting up to 25% returns for investors

      July 5, 2025
    • Roam & Keep It Cool launch cold-chain distribution network with solar power & electric bikes

      July 5, 2025
    • New era at UN Global Compact Kenya as Absa CEO Abdi Mohamed takes over as Chair

      July 5, 2025
  • Tech

    Tech

    See all
    • AI connectivity: Bridging the gap between data and decision-making

      July 4, 2025
    • BrighterMonday report reveals critical gap in AI and digital Skills

      July 3, 2025
    • Kenya Airways & Visa partner to launch co-branded cards with exclusive traveler perks

      July 1, 2025
  • Entertainment

    Entertainment

    See all
    • Why skills development is no longer optional in africa’s creative sector

      July 2, 2025
    • Students champion insurance & wealth Creation at the Kenya Music Festival 2025

      July 2, 2025
    • Subterranea & Jimmy Gathu win awards at the 2025 Zanzibar International Film Festival

      July 1, 2025
  • Travel
  • Sports
  • Health
  • Bars + Restaurants
  • Drinks
  • Trending

    Trending

    NowWeekMonth
    • 26

      How to make pilau

      1
    • 22

      15 places you can get quick loans in Kenya in 2021

      2
    • Absa
      21

      105 Absa Bank employees acquire digital skills at Strathmore University

      3

The challenges Netxflix is facing by stopping password sharing

Samson NderiSeptember 29, 2023
2 min read
Shares

Netflix is a streaming service that lets you watch many different kinds of videos online for a monthly fee. Netflix lets you make different profiles on one account, and each profile can have its own choices, history, and suggestions. Netflix also lets you share your account with people who live with you, which means “the devices that use the internet at the main place where you watch Netflix” .

But some people have been sharing their passwords with people who do not live with them, like friends, family, or strangers. This is against Netflix’s rules and makes Netflix lose money. According to a 2020 report by Magid Research, about 33% of Netflix users share their passwords with at least one other person .

To stop this, Netflix has recently started to check if an account is used from an unknown device or network. When this happens, Netflix will send a code to the account owner’s email or phone number and ask the user to type it to keep watching. If the user does not do this, they will be asked to either make their own account or join the existing account as an extra member for more money .

This check has different effects for both Netflix and its users. On one hand, Netflix may get more customers, less piracy, and more loyalty. According to streaming analytics company Antenna, Netflix had its four biggest days of new user sign-ups in the US in late May 2023, soon after the check started . This means that some password sharers decided to get their own accounts instead of losing access to Netflix’s videos. Also, Netflix may be able to protect its rights and stop unauthorized sharing of its videos by limiting the number of devices and places that can watch them. Plus, Netflix may be able to improve its relationship with its customers by offering them more tailored recommendations, features, and benefits based on their individual profiles and choices.

On the other hand, Netflix may also face some problems and risks because of the check. For example, some password sharers may cancel their subscriptions or switch to other services that are more easygoing or cheaper than Netflix. This could make Netflix lose money and customers in the very competitive streaming industry. Also, some password sharers may feel angry or cheated by Netflix’s rule change and see it as a greedy or unfair move. This could hurt Netflix’s reputation and image among its current and future customers. Also, some password sharers may find ways to avoid or trick Netflix’s check by using VPNs, fake devices, or sharing codes. This could make Netflix’s efforts to follow its rules and secure its service useless.

Netflix’s password sharing check is a smart decision that aims to increase its income by getting more customers and reducing its video leakage. But it also has some costs and consequences for both the company and its users. The final impact of this check will depend on how Netflix balances its business goals with its customer happiness and loyalty.

Share On
Tweet

Related Posts

  • NCBA Loop

    4 reasons why you need a LOOP Visa card in your life

    James WamathaiOctober 28, 2024
  • Netflix hosts African Stars at Bridgerton Sn3 premiere in South Africa

    Grace MathekaMay 8, 2024
  • TV shows and movies coming to Netflix Kenya this October

    James WamathaiSeptember 29, 2023
  • Netflix says no to password sharing in the Kenyan market

    Staff WriterJuly 20, 2023
  • TV shows and movies coming to Netflix Kenya this June

    Samson NderiJune 8, 2023
  • Netflix packages and prices in Kenya 2023

    Makena Ndung'uMarch 13, 2023

Archives

Trending

Peter Ayiro should be jailed for grooming children at Alliance Girls

July 5, 2025

Tatu City launches Jabali Towers, projecting up to 25% returns for investors

July 5, 2025

Magical Kenya Mountain & Trail Series kicks off in the Aberdare Range

July 5, 2025

Roam & Keep It Cool launch cold-chain distribution network with solar power & electric bikes

July 5, 2025

New era at UN Global Compact Kenya as Absa CEO Abdi Mohamed takes over as Chair

July 5, 2025

AI connectivity: Bridging the gap between data and decision-making

July 4, 2025

NCBA SACCO forum tackles governance as SACCOs lose Ksh. 3B annually to fraud

July 3, 2025

BrighterMonday report reveals critical gap in AI and digital Skills

July 3, 2025

Over 50 Kenyan pros tee off in inaugural PGK Equator Tour at Ruiru Sports Club

July 3, 2025

KNH tackles power costs & outages with EIB Global backed solar plan

July 3, 2025
  • About
  • Advertise
  • Contact
  • Privacy Policy
© 2018 HapaKenya Media Ltd. - All rights reserved