Airtel Kenya has announced that it has launched a new initiative to promote electronic waste recycling in Kenya.

The telecommunication company, a subsidiary of Airtel Africa, will promote recycling of electronic waste across the firm by building awareness among staff and partners, as well as providing safe disposal mechanisms.

During this year’s World Environment Day, staff of Airtel Kenya brought electronic waste from their homes for safe disposal. The initiative is part of Airtel Africa’s sustainability strategy and aims to eliminate hazardous waste, while significantly reducing non-hazardous waste.

Airtel Kenya’s CEO, Prasanta Das Sarma said: “Creating a sustainable environment is everyone’s job. We have an obligation to do all that we can individually, and as a company, to support responsible recycling of e-waste. We are keen to continue these efforts by encouraging our staff and partners to take part in our e-waste collection and recycling initiative – Reduce, Reuse, Recycle and Rethink”.

Airtel Kenya has partnered with WEEE Center to initiate programmes that will expand recycling schemes and build employees awareness around protection of natural resources.

WEEE Centre’s Chief Commercial Officer, Simone Andersson said: “I would like to thank Airtel Kenya for partnering with us to ensure safe handling of electronic waste, collect and ensure proper disposal and recycling.”

Airtel Africa is a provider of telecommunications and mobile money services, with a presence in 14 countries in Africa, primarily in East Africa and Central and West Africa. Airtel Africa offers a suite of telecommunications solutions to its subscribers, including mobile voice and data services as well as mobile money services both nationally and internationally.