Vivo Energy Kenya, the company that distributes and markets Shell-branded fuels and lubricants in the country recently won the Best Sales Promotion Campaign of the year award. This is for its Weka Collabo Shinda Fuso F1 campaign. The company received the award at this year’s Marketing Society of Kenya’s (MSK) Awards.
The Weka Collabo Shinda Fuso FI campaign was a customer driven initiative built to demonstrate sustainable affinity to Shell customers. The campaign garnered over 16 million entries and over 470,000 unique participants, making it the most impactful campaign of the year.
Receiving the award on behalf of the company, Vivo Energy Kenya Marketing Director Mark Senteu said, “In April this year, the country entered another COVID-19 related lockdown. We knew we had to give hope to our customers and jolt the economy. 55,500 customer wins later, Weka Collabo turned out to be an outstanding demonstration of delivering excellence through customer-driven insights. This win is for every single customer who took part. It is for every Shell customer who believes in us and for every person participating in the new Jaza Raha Shinda Nyumba Promotion.”
Mr. Senteu added the award validates the value of strategic, insight-led marketing and communication function as a lever in achieving measurable, organizational, and commercial objectives.
The MSK Awards celebrate outstanding marketing campaign’s that enable organizations to achieve business and organizational outcomes while using strategies whose efficacy is research-based. They are the highest recognition by the marketing peerage in the country, organized annually by the MSK, the professional body for marketing practitioners in Kenya.
Shell has also been involved with motorsports for decades and has supported local rally teams and rally events at both local and international levels.