The Africa Communications Media Group (ACG) has announced the acquisition of the its majority stake by MARCO, a brand building and reputation management agency.
Both MARCO and ACG have over several years developed a solid network of affiliated and in-country partners covering all parts of Africa. ACG is headquartered in Johannesburg, has offices in Côte d’Ivoire and a third office in Nairobi, Kenya, to serve as the regional head office for East Africa.
MARCO’s newly owned sub-Saharan agency has excelled in providing bespoke communication solutions to prestigious clients such as the Bill and Melinda Gates Foundation, Mercedes Benz, Bloomberg and the Ethiopian Airlines.
The acquisition facilitates expansion to provide communications support to clients across Africa. The top five economies in sub-Saharan Africa with the highest GDP including Kenya, Nigeria, South Africa, Ethiopia and Ghana offer huge potential for expansion within the communications sector. The tourism sector is also set to blossom with projections of 34.8% growth in 2022 that will fuel a strong demand to promote African countries, such as Kenya, Ghana, Tanzania and Mozambique, as top tourist destinations.
Commenting on the acquisition, Didier Lagae, founder and CEO of MARCO said, “MARCO has been partnering with Africa Communications Media Group (ACG) for many years now. I have had the immense pleasure of working alongside Mimi Kalinda and the rest of her team, in a variety of campaigns especially for institutional clients related to the European Union.”
On her part, Mimi Kalinda, founder and CEO of ACG had this to say, “Uniting both MARCO and ACG, we are now in a position to implement communication support to both sub-Saharan Africa and the Maghreb region. In addition, MARCO has a global outreach through its additional 16 offices worldwide and its affiliated presence in 100 markets outside of Africa. ACG being part of the MARCO family translates into real opportunities for our clients to not only build their reputations and brands in Africa but also well beyond the continent’s frontiers.”